1. You’re a true believer in your idea.
Prepare yourself, you’re going to be facing a lot of closed doors and you’re going to hear “no”…. a lot. Stay motivated and have the tenacious belief in your idea and what you’re trying to create, and keep going.
2. You have a noggin’ rockin’ brand idea.
The brand you create is the way your company will connect and interact with the world…your customers. Have a personality, use your humor, be unique, have a voice. Make sure you know your brand and how you want to convey your company’s mission to your audience.
3. You’re passionate about your new venture.
Passion is often both overhyped and underrated. Although passion is not enough on it’s own, it is absolutely essential. You should be out of this world excited about starting your new company, and all of the challenges and adventures you’re in for.
4. You have a product or service with a good market.
As I said before, being passionate is necessary, but having a great business or product that people will actually pay for – that’s where you’ll find success. Find your niche, make sure you have a market for what you’re creating.
5. You have a (good) plan.
Do not cash out your 401(k) and expect your new business to be an overnight success right out of the gate. Before you leave your day job, make sure you have a good plan, whether that involves a full business plan or a back-of-the napkin outline – write it down and go with it.
6. You can look failure straight in the face.
Fear of failure can paralyze you in life… and in this case, business. Each and every one of us feels it, at some point in time, to some extent, but we can choose to conquer it. I’m telling you to feel the fear and do it anyway. Now repeat to yourself – feel the fear and do it anyway!
7. You can also face the fear of success.
It sounds strange, but many people are also afraid of success. Success is understood to bring heavier work loads, higher expectations, and a heck of a lot more visibility. Be brave, be seen, and get after it!
So, are you ready to take the leap?