Lesson 5 – The Demographic

The Demographic – How to find and attract good deals

Focusing where you want to invest is key before you start actively looking for property. I hear questions like, “Ken, what do you think about the Florida Market?” That is a ridiculously broad question; some parts of the Florida market are great and some are terrible. Florida is way too large of a market. You need to do research and decide which Florida city you want to invest in.