My pedigree includes working with global brands from the DuPont Company portfolio. I spent a decade working alongside the DuPont Company creating inspiration for ingredient and global consumer brands like Stainmaster, Teflon, Antron and Tactel, and becoming a frontrunner in sustainability and environmental stewardship.
In the financial services sector, I’ve been in good company while leading a range of brands including Wilmington Trust Company, Janney Montgomery Scott, and JPMorgan Chase.
I’m especially proud of my experience building brands in hospitality, lottery and casino marketing working with lotteries coast-to-coast and casinos from Atlantic City to Las Vegas.
Specialties:
Branding and Brand Development
Brand Positioning
Sales & Marketing
Business Development
Business Strategy
Agency Leadership
Account Management
Account Planning
Advertising
Strategic Partnerships
Public Relations
Market Research
Consumer Trends and Insights
Culture and Brand Relevance
Strategic Creative Direction
Negotiation
Areas of expertise: casino marketing, resort and hospitality, lottery, financial services, retail banking, textiles and interiors, destinations and events, service and luxury brands.