If I Lost It All Today… Here’s the Truth No One Wants to Hear
Why? Because most people get this wrong. They waste years chasing the wrong goals with the wrong strategy.
We’ll show you:
Why starting a business is not the first move
The 3 high-leverage skills you must master
How to use other people’s money, knowledge, and infrastructure
And the asset class that would get us back to financial freedom in under 12 months
Summary:
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✅ The Power of Games as Learning Tools
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Board games like Cashflow and Monopoly activate mental, emotional, physical, and spiritual intelligences—making them superior to classroom lectures.
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Real-world practice beats theory, and playing these games cements critical investing concepts.
✅ Why Losing Everything Isn’t the End
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If Robert or Ken lost it all, they’d simply rebuild using the same core principles: real estate, sales, and understanding debt.
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Skills matter more than money; if you master these, raising capital is always possible.
✅ Experience Beats Academic Knowledge
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Many teachers have never done what they teach. Real knowledge comes from people actually doing the work—like successful investors, not just professors.
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This is why events like Limitless Expo are crucial: they bring together people with real-world experience, not just theory.
✅ The Problem with Financial Planners & Traditional Advice
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Financial planners often push safe-sounding strategies (like 60/40 bonds/equities) that don’t adapt to reality—like the recent Moody’s downgrade of US debt.
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Ken and Robert argue that hard assets (gold, silver, real estate, Bitcoin) are smarter and safer in today’s environment.
✅ Shift to Hard Assets and Inflation Hedge
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With America’s massive debt ($36 trillion), traditional “safe” investments like bonds are no longer reliable.
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Hard assets like gold, silver, and real estate are attracting smart money because they move with inflation.
✅ AI, Automation, and Youth Opportunity
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Younger generations have a huge opportunity to outpace older investors by embracing AI and automation—these tools can lower overhead and create new efficiencies.
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Those who ignore technology risk falling behind or even losing their jobs.
✅ Keep Seeking, Keep Learning
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Despite decades of experience, Ken and Robert emphasize constant learning by attending events, listening to experts, and questioning mainstream advice.
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The real “truth” is that knowledge, adaptability, and action matter more than fear.
✅ Conclusion: The Big Picture
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America’s financial system is fundamentally unstable, and the Fed’s only tool is more money printing.
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Investors need to think differently—focus on real assets, real people, and real learning to protect and grow wealth in these turbulent times.
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Transcript:
We talk about a subject that keeps most people terrified. I’ll give you the bigger picture and pitch my casual board game. The reason board games are great teaching tools is that when you play a game, it involves your four intelligences: mental, emotional (which is very powerful), physical (you have to do something), and spiritual. The trouble with school is you have some teacher up there who hasn’t done anything themselves. They’re teaching a subject they don’t really practice.
But when you play a board game like Cash Flow or Monopoly—I learned everything playing Monopoly: four green houses, 1031 tax-deferred exchange, using debt, all of it—you don’t forget it. If I lost everything today, it wouldn’t make any difference, because money doesn’t come from inside—it comes from outside. You just have to go out there and get it.
There are a couple of skills you have to have: real estate, so I take real estate courses constantly; sales, which is why I worked for Xerox instead of getting a job with IBM; and learning how to use debt. If you have the skill sets, you don’t need money. How long would it take you to raise a million bucks? That’s why I’m not worried if I lose everything. People invest in ideas, in concepts that everyone can make money in.
Once you see these things, you can’t unsee them. If I lost it all, it would be hard—but I’d move on and replicate what I’m doing now. Have I lost money? Of course. You learn the most when you lose it. That’s when the four intelligences kick in: mental, emotional, physical, spiritual.
Money follows management. If Kenny lost it all, I’d say, “Let’s go. Let’s get back to work.” Because I know he has experience. I’ve seen his track record. But if some random person comes to me, I’m not sure about them. That’s why seminars and events like these are important—we get to meet real people doing the real thing, not textbook commandos who’ve never done it themselves.
You need to be careful who you get your knowledge from. YouTube is great because you can choose who you learn from. In school, you don’t have a choice—it’s usually someone teaching from a book. But when you learn from real people doing real stuff—whether it’s gold, silver, oil and gas, water, timber—those are the people you want to learn from. And those are the people we’re bringing to Limitless: people making real money in the real world.
Back in 1974, I was getting out of the Marine Corps after flying for six years in Vietnam. My father, poor dad, wanted me to become an airline pilot, so to keep him happy, I said, “Okay, I’ll get my MBA.” I went to the University of Hawaii at night. The accounting class was so boring, I was drooling on my paper. I asked the teacher, “How do I not pay taxes? How do I use debt?” He didn’t know. That was the last time I went to school—because that teacher was just a preacher-teacher, standing at a podium, not doing anything real.
When I got out of college, I handed my money over to a wealth manager—like most people do—because I didn’t know how to invest. I realized the wealth manager was just a salesperson. Same with the tax guy—he was just processing paperwork, not helping me grow my wealth. But once you realize you can make different choices in how you invest, you see there are real tax people out there who can help you keep more of what you make—legally.
Kenny mentioned 1974, the same year ERISA (Employee Retirement Income Security Act) was passed. That was the birth of the 401(k). The moment the government gets involved, you’re going to lose your money. When I got out of the Marine Corps, I went to a financial planning meeting. 60% of the people there were school teachers. I thought, “These teachers are going to tell people about money? They’ve already got brake pads on their brains.”
And here we are in May 2025. Financial planners have been pushing the 60/40 model (60% stocks, 40% bonds), saying bonds are safe. But just last week, Moody’s downgraded US bonds. There’s no such thing as “safe.” You’re either smart or you’re stupid. These planners are saying, “Buy bonds—they’re safe!” That’s the biggest lie.
Real safety is in hard assets—gold, silver, Bitcoin. That’s why people are moving away from paper money and into hard assets. And it’s happening globally. That’s why gold is at an all-time high. Real estate is also stabilizing because it’s a hard asset that moves with inflation.
Rebecca McKenna mentioned inflation—I’m trying to build a house in South Carolina, but I can’t get a bid because of tariffs on lumber from Canada. Builders say prices will go up.
So remember: the gap between your ears is your biggest asset and liability. What did your parents tell you about money? What did your school teacher tell you? What did your financial planner tell you? Question it.
If I was 22 again, I’d look for real-world experience. If I couldn’t find a job, I’d work for free to learn. And for younger folks, there’s a huge opportunity right now. The older generation is stuck in old practices. Young folks can use social media, AI, and automation to reduce overhead and become more efficient. That’s a massive opportunity.
For example, Josh (our cameraman) did a presentation on AI here in Orlando, and everyone in the room was excited because AI will make them richer. But for people who don’t know how to get rich, AI will replace them. Uber drivers, for example—AI is already here. My friend Robert took a Waymo in the rain. No windshield wipers—no need, because no driver. That’s where we’re headed.
I met a young guy who said he was an entrepreneur, but he was an Uber driver. He thought he was an entrepreneur because he was self-employed, but he didn’t know about debt, taxes, teamwork, or the economy.
We’ve always got to keep learning. That’s why Ken and I keep studying. We’re heading to the Real Estate Guys’ cruise next, then Infinite Banking events. We go to learn, not just teach.
We’re bringing Jim Rickards to Limitless—he was the attorney for Long-Term Capital Management (LTCM), which almost brought down the world economy in 1996. He’s asking the question: who will bail out the Fed next? The Fed can only print more money—and that’s where we’re headed.
Jim’s coming to Limitless, and we’re excited to learn from him. As Einstein said, “Truth belongs to the seeker.” So keep seeking your truth. That’s why you should come to these events—because we all learn from each other. You meet the greatest people, and it’s always stimulating.
For example, I met a guy from Liechtenstein—most people don’t even know what it is, but it’s the Switzerland for Switzerland. That’s where the rich hide their money. So I asked him, “How do I hide my money?” Most people don’t even ask those questions.
So keep studying. Keep learning.